Simple Use Film Camera - Optimistic Ox
Packaging Design & Art Direction | International | 2021
Main designer for Lomography Simple Use Film Camera special edition, creating Suminagashi-inspired packaging, directing art and set design for mood shots, and guiding design for promotional materials. Collaborated with diverse international teams on-site and remotely for a seamless campaign.
Acknowledgements
As a Suminagashi artist and main designer, I am deeply honoured to witness the integration of my Suminagashi art with modern design in this project. My sincere gratitude goes to the diverse international teams for their invaluable collaboration and contributions to the success of this endeavour. This memorable and cherished experience serves as a testament to the power of creativity and teamwork, and will forever hold a special place in my heart from both artistic and design perspectives.
Credits
Packaging Design: Hailey Wong
Suminagashi Art: Hailey Wong
Packaging Design Team: Dream Li, Katharina Machu,
Marlena Kitlinska, Reggina Idiartegaray
Suminagashi Art: Hailey Wong
Packaging Design Team: Dream Li, Katharina Machu,
Marlena Kitlinska, Reggina Idiartegaray
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Art Direction and Set Design: Hailey Wong
( Hong Kong ) Photographer: Sinyi Lau
( Shanghai ) Photographer: Tanya Tang
( Shanghai ) Model: Demi Yi
( Hong Kong ) Photographer: Sinyi Lau
( Shanghai ) Photographer: Tanya Tang
( Shanghai ) Model: Demi Yi
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Creative Direction: Markus Wegscheider
Design Direction: Hailey Wong
Project Manager: Charlotte Pelleray, Chiara Carlucci
Design Team: Marlena Kitlinska, Reggina Idiartegaray
UXUI Designers: Sinyi Lau, Igor Slokovic
Design Direction: Hailey Wong
Project Manager: Charlotte Pelleray, Chiara Carlucci
Design Team: Marlena Kitlinska, Reggina Idiartegaray
UXUI Designers: Sinyi Lau, Igor Slokovic
